From Heavy to Light
Franklin Templeton wanted to make complex financial concepts more approachable for a new generation of investors. The goal was to create educational content that could engage younger audiences without sacrificing credibility or accuracy.
I developed and presented multiple creative directions, including a pop-up book-inspired concept that was ultimately selected. Working closely with writers, designers, and stakeholders, I translated complex behavioral finance concepts into accessible visual narratives.
I led storyboarding and motion design for two videos within a larger series, helping define both the visual language and storytelling structure. This included early moodboarding, storyboard development, style frame exploration in After Effects and Photoshop, and collaboration through production.
The final videos combined motion graphics, illustration, and edited voiceover narration (recorded with a Scottish voice actor) to create a light, engaging tone while maintaining clarity around complex financial ideas.
The series expanded to six videos, was adapted into more than six languages, and distributed across over ten international markets. The videos that I created had over 80,000 views. The content continues to be used across Franklin Templeton’s digital channels as an educational resource for investors.