Making Complexity Feel Effortless
Guidewire ProNavigator is an AI-powered assistant embedded directly within insurance workflows, providing real-time, context-aware insights to users as they work.
The challenge was communicating a highly technical AI product in a way that felt clear, credible, and immediately valuable to business users. Because ProNavigator operates within existing workflows rather than as a standalone application, the story needed to demonstrate intelligence and innovation while building trust in AI-driven capabilities.
I was only given the product video script. From there, I developed the creative concept, storyboards, product illustrations, and motion design.
My central idea was a bouncing-ball metaphor for ProNavigator’s AI assistance, inspired by a moment in the script that described the ability to “jump” from one thing to the next. I expanded that idea into a visual system where the first ball introduces the concept, then additional balls appear and move independently through illustrated application screens.
The result is a visual narrative that makes an invisible process tangible—showing what it feels like to have intelligent assistance working alongside you rather than relying on abstract representations of AI.
The final work served as the hero launch video for a flagship AI product release. Designed for use across marketing, web, and sales channels, the content helped communicate ProNavigator's capabilities through a clear, engaging, and business-focused narrative.