80% of Target Date Fund flow goes to the top 5 asset management firms. The number of Target Date Fund series has nearly quadrupled over the last 15 years. How to break into this difficult market space?
“Change is good. Adaptation is better.” While retirement has changed, the major Target Date Funds haven’t. But LifeSmart Funds embrace change. More importantly, they adapt to it. We aim to disrupt a typical sponsor’s comfort with other Target Date Funds by:
• Raising doubt about the effectiveness of the Target Date Funds currently dominating the market.
• Using the themes of change and adaptation to introduce LifeSmart’s improved design and functioning.
